The brand identity for 2020 Dutch Design Week, the biggest design event in Northern Europe. The design is based on the Dutch design aesthetic that reflects a culture and attitude that is characteristic of the Netherlands and of Dutch people.
DDW visual design inspired by the spectrum of the aesthetics of Dutch design; minimalism and innovative yet simplistic designs. Together with excitement and optimism, a vivid and bright color palette comes into play. With the san serif typeface emphasizing modernism and humanism of the aesthetics of Dutch design as free thinkers, brutality, and ability to put things into perspective.